Under the motto “Unleashing Fashion Creativity – Connecting Cultures”, Fashion Park Lviv appeared in Germany for the first time. As part of Berlin Fashion Week, visitors had the opportunity to explore the expressive power of Ukrainian fashion in a dedicated showroom and interact with the creative community.
On January 31 and February 1, seven outstanding Ukrainian designers presented their AW25 and ready-to-wear collections at Torstraße 101 in Berlin-Mitte. The event was organized by the Western Ukrainian Fashion Industry Cluster (WUFIC), an initiative aimed at strengthening Ukrainian fashion and bringing it to the global stage.
Deutsch Fashion team talked to one of the organizers and fashion diplomat Anna Varava about the main mission of Fashion Park Lviv in Berlin.
From Vision to Brand
The West Ukrainian Fashion Industry Cluster (WUFIC) launched the Fashion Park Lviv project in 2021 with support from the EU4Business international cooperation program, co-financed by the European Union and the German government and implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH. What began as a project has evolved into a vibrant brand and platform for small and medium-sized enterprises (SMEs) in the fashion industry. Today, Fashion Park Lviv enhances the global visibility of Ukrainian fashion, facilitates international collaborations, and builds a robust network of global partners.
The goal of the project is to support the expansion of SMEs from the West Ukrainian Fashion Industry Cluster into the European market and strengthen the cluster’s position by establishing partnerships with German fashion associations and fostering high-quality, long-term interactions. This will promote the internationalization of the Ukrainian fashion industry within the EU and enhance the reputation of the “Made in Ukraine” brand on the global stage.
“Ukrainian fashion is a unique blend of cultural heritage, modern innovation, and sustainable design,” explains Ana Varava, Fashion Business Consultant and WUFIC spokesperson. “It symbolizes the creativity and resilience of our people.”
Waridi Schrobsdorff-Pabst, renowned fashion expert and lead mentor, is also excited about her collaboration with Ukrainian designers. This partnership is part of her ongoing commitment to fostering creative talent worldwide. With her extensive experience working with African designers, Waridi has played a key role in developing, supporting, and guiding emerging creatives to establish a strong international presence. She is now expanding this mission to support Ukrainian designers, helping them navigate the international fashion industry – particularly during Berlin Fashion Week and within the German market.
Ukrainian Fashion on the Global Stage
Berlin Fashion Week offers a platform to showcase the synergy between tradition and innovation to an international audience. For the first time, WUFIC is hosting a dedicated showroom over two days to present the identity and contemporary status of diverse Ukrainian designs, foster international partnerships, and address sustainability and cultural preservation.
Alongside innovative collections featuring architectural cuts and intricate details, collaborative projects merging fashion and art will also be showcased. At the heart of all Fashion Park Lviv brands is environmentally conscious design, including upcycling and handmade artistry.
Fashion Park Lviv underscores the message: Ukrainian fashion inspires and connects cultural achievements. This debut event at Berlin Fashion Week is not only a celebration of creativity but also a powerful statement of resilience and global ambition.
Participating Labels
GUSHKA: A Ukrainian brand specializing in wool products that preserve centuries-old weaving traditions. Each piece is crafted on traditional wooden looms using time-honored techniques. Founded in 2017 in the Carpathians, Gushka began with Lizhnyks, traditional Hutsul bedspreads. Today, their range includes rugs, runners, cushions, blankets, poufs, and wool clothing.
CHARIVNA: A boutique manufacturer of elegant business attire for women. The brand offers custom-made clothing tailored to individual customer needs. As part of the Lviv Industrial Hub, CHARIVNA is among the first regional associations of local entrepreneurs.
VIKELE STUDIO: A contemporary handbag brand founded by Viktoria Klymenko in 2017. With its own atelier, Vikele Studio combines modern design with traditional craftsmanship. Its collections emphasize natural colors, striking textures, and clean lines.
BELLADONNA: Known for avant-garde designs, Belladonna merges traditional craftsmanship with modern trends. The brand focuses on high-quality materials and sustainable production, creating timeless fashion for the modern woman.
MARTA BROWN STUDIO: Established in 2021 by Marta Brown in Lviv, the brand specializes in elegant everyday wear. The collections are designed for both festive occasions and daily use, with a focus on premium materials and timeless designs.
OLIZ: A brand that creates high-quality accessories such as silk scarves and ties, blending traditional Ukrainian art with modern design. The unique patterns are developed in collaboration with artists, reflecting Ukraine’s rich cultural heritage.
STARCHAK: Founded in 2019 by Maria Starchak in Lviv, this brand focuses on upcycling and responsible consumption, creating clothing from vintage materials – often as unique pieces. Starchak’s collections feature structured cuts, sharp silhouettes, and bold details with a touch of provocation.
*The international cooperation programme “EU4Business:
SME Recovery, Competitiveness and Internationalisation”, that is co-financed by the European Union and the German Government and is implemented by the German federal company “Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH”. The programme aims to support Ukraine’s economic resilience, recovery and growth, create better conditions for the development of Ukrainian small and medium-sized enterprises (SMEs) as well as support innovation and exports.
The content of this publication is the sole responsibility of West Ukrainian Fashion Industry Cluster and does not necessarily reflect the position of the European Union, the German Government, or GIZ.